Short Story, Big Picture: Origin Stories Sell
Being a marketing professional is more than just pushing products; it's about telling the right story. One of the most powerful stories you can tell is where something began. Whether it's the origin of your client's company or the backstory of the product you’re pitching, that narrative helps create an emotional connection that drives decision-making.
Origin stories humanize. They differentiate. They sell.
Today’s Short Story is a piece to help you achieve your long-term goals, aka the Big Picture.
You can use origin stories not only to build trust, but also to give products meaning and make your client feel something…not just see something. Here’s how you can develop an origin story that resonates and converts:
Define it.
Choose your angle: the origin of the company or the origin of the product. Make sure it's meaningful, authentic, and can’t be easily duplicated by your competitors.
Align it.
Integrate the story into the marketing strategy. The story must be told consistently across websites, social media, packaging, and even in your pitch. Let the story do the emotional heavy lifting.
Prove it.
Support your origin story with facts. Whether it’s sourcing data, founder anecdotes, or sustainability proof points…credibility matters. Consumers are sharp, and trust is earned.
Origin stories aren't fluff…they are fuel.
They make products relatable, build brand loyalty, and help you become more than a vendor.
They help you become part of their team.