Welcome to the start of 2024, ready to hear that you need to be using social media to build your business again? Well…to be able to work ON your business and not always IN your business, that does require a strategic and consistent social media approach. No, you do not need to hire expensive influencers. No, your grandchild does not know how to create business content. I am talking about adult social media…so here are three things you can do in 2024 to organically grow your business on social media.

Maintaining passion and motivation as a business owner is crucial for long-term success. At the Story conference in Nashville, Kevin Carroll’s workgroup was asked to “check their Want to.” What he was asking us to do was make sure that what we were doing was actually something that we wanted to do. When your business becomes a burden, you might lose sight of why you started down this path to chase your dream. Here are some strategies to ensure that you stay engaged and enthusiastic about working ON your business

Coming up with your introduction “elevator pitch” for when you meet people for the first time is one of the most important tools to develop for your business. This is the one time that you get to tell someone who you are or what you do completely judgment-free. There are no previous interactions to steer attention away…you have their full attention. Here are three key points I try to remember when creating these intros